The following bullet points are guidelines/suggestions only; please add to them as you progress in the material
- The link between customer satisfaction and profitability
- Importance of the (VOC) voice of the customer
- Company leadership
- Customer lifetime value
- What is there to learn from the Biotronics' performance example?
- Market growth and cost reduction strategies.
- Other concepts you identify from the text or from current events related to your company of choice
Format: APA,
Font: Times New Roman Size 12, paper length, 5-6 pages. Cover page and reference page are additional pages and should not be included in the page count.
It is expected that papers are written in the third person, contain the proper terminology as used in the text and in class, are spelling and grammatically correct - with a high level of clarity and are referenced appropriately. Refrain from pasting in excerpts from the textbook as this will diminish your grade and could be considered plagiarism - resulting in a failing grade.