1. In spite of the numerous pizza outlets in Chicago, Pete's Fast Pizza has zoomed past its counterparts in terms of popularity and sales due to its practice of adding a complimentary calzone and drink to each of its orders. In the context of strategy formulation, which of the following does this unique practice by Pete's Fast Pizza illustrate?
Synergy
Globalization
Cost leadership
Value creation
2. The following are reasons some companies have resisted becoming customer-centric except:
a. Some believe they should invest in employees rather than customers
b. Some believe that customers are scarce
c. Some believe that they should prioritize cash flow, focusing on products to ensureprofitability
d. Some believe they should prioritize “brand promise,” believing that brand awareness is the key to profitability