The focus of the symbolic meanings of gold blend changed, Strategic Management

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The focus of the symbolic meanings of gold blend changed

1. Answer the 2 questions mentioned at the last.

2. Use theory and concepts from brand management to address the questions.

3. Use 2 Journal papers as reference

4. Each question answer should be answered in 350-400 words.

CASE 1: LOVE OVER GOLD THE UNTOLD STORY OF TV's GREATEST ROMANCE

Question l:- The focus of the symbolic meanings of Gold Blend changed from product-attribute focus (i.e. high-quality) to an emotional-attribute focus (i.e. sophisticated romance). How might this change and improve Gold Blend's sales?

Q2. To what extent is 'sophisticated romance' a viable strategy for other product categories and other cultures?

Attached is the case: "LOVE OVER GOLD THE UNTOLD STORY OF TV's GREATEST ROMANCE".

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Strategic Management: The focus of the symbolic meanings of gold blend changed

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Strategic Management: The focus of the symbolic meanings of gold blend changed

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