The first thing a writer must do before writing is to ask: "Who is my primary audience?" (T/F)
Because routine messages address readers inside the organization, they are inappropriate for external readers. (T/F)
The reader is less likely to omit a response to one question if you number all your questions in a routine request.(T/F)
Form letters are appropriate as persuasive messages sent to thousands of readers. (T/F)
A simple request should be treated as an opportunity to conduct extensive sales and promotion activities (T/F)
Persuasion is the process of motivating people to do or believe something despite their initial resistance.(T/F)
To attract reader interest, you should preview your recommendation in the subject line of a persuasive message when using the indirect organizational plan. (T/F)
When you write a persuasive message to your superiors, you should use the direct organizational plan (T/F)
Consider writing a routine message when you want a permanent record of the content or when you need to reach many employees at once.(T/F)
Your message will be more persuasive if you put the main idea in the middle of a proposal.(T/F)
A polite request phrased as a question out of courtesy must end with a question mark.(T/F)
Sales letters are considered a form of persuasive writing(T/F)
Aggregators scan the web for comments about a company, and then analyze what they find. (T/F)
When writing a sympathy note, do not dwell on your memories of the person who died. (True/False)
When writing about an emotional event such as someone's serious illness, use strong, formal language and avoid referring to the person or event in direct terms. (T/F)
Before you begin writing, you should always ask yourself, "What is my purpose for writing?"(T/F)