Analyze a relatively young, growing company such as Jones Soda or Cirque du Soleil using the seven components described in this chapter to determine if it is an entrepreneurial marketer or not?”
Entrepreneural marketing has seven underlying dimensions. Three of these dimensions-proactiveness, calculated risk-taking, and innovativeness-
4th dimension concerns the entrepreneur as a change agent who is opportunity-obsessed.
5th dimension resource leveraging- is also a common theme within the entrepreneurship literature,
The final two dimensions- customer intimacy and value creation are consistent with the market orientation of the firm Analyze a relatively young, growing company such as Jones Soda or Cirque du Soleil using the seven components described in this chapter to determine if it is an entrepreneurial marketer or not?”