The Final Project is a culmination of what you have learned in the course in that it is will include many of the concepts we have studied. This includes an analysis in the form of a paper to be posted on discussion board.
For your Final Project, do a paper on the company Yelp based on their Internet marketing and do a marketing analysis. You should also incorporate an analysis that describes their "number-one" competitor and a comparison of the two companies. You need to use the concepts for Internet marketing analysis we learned throughout the course.