The final paper will be titled an integrated marketing

Question

The Final Paper will be titled "An Integrated Marketing Strategy for _Chanel___." You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must

a. Provide an Overview/Executive Summary of the marketing strategy.

b. Describe the good or service and desired brand image.

c. Describe the target market, including buyer motivations, demographics, and psychographics.

d. Describe the overall marketing strategy, including positioning strategy versus competitors.

e. Describe a promotions and advertising campaign that includes a description of one advertisement.

f. Recommend and describe a Public Relations campaign.

g. Describe the use of an Internet marketing campaign, including web site and use of email.

h. Describe a direct marketing campaign, including Customer Relationship Management.

Answer 1

The main goal of the paper is to incorporate theories and concepts from the text-book and readings to your own ideas to prepare particular marketing ideas to endorse the brand (that is, good or service) having a specific target market. In this, you must have to: 1) Give an Overview or Executive Summary of the marketing strategy. 2) Illustrate the service or good and desired brand image. 3) Illustrate the target market, comprising buyer motivations, demographics and psychographics. 4) Illustrate the overall marketing policy, comprising positioning strategy versus competitors. 5) Illustrate a promotions and advertising campaign which comprises an explanation of one advertisement. 6) Propose and explain a Public Relations campaign.