Northeastern Insurance Company is considering opening an office in the U.S. The two cities under consideration are Philadelphia and New York.
|
FACTOR
|
WEIGHT
|
PHILADELPHIA
|
NEW YORK
|
|
Customer convenience
|
.25
|
70
|
80
|
|
Bank accessibility
|
.20
|
40
|
90
|
|
Computer support
|
.20
|
85
|
75
|
|
Rental costs
|
.15
|
90
|
55
|
|
Labor costs
|
.10
|
80
|
50
|
|
Taxes
|
.10
|
90
|
50
|
The factor ratings (higher scores are better) for the two cities are given in the following table. In which city should Northeastern locate?