Each one of you will be required to submit a 2000 word write-up at the end of the semester. This is a book report on one of the 5 books mentioned above (the same books mentioned in the presentation, and you can either choose the same book that you read for that assignment, or a different one). In this write-up, you will review the basic ideas in the book for 1000 words, and use the second 1000 words to reflect on it, i.e. tell me why this book is useful for business students. Here, in the second half of your report, I expect you to combine the insights you have derived from the course with your own research. This report will be due on the last day of the course. In the end, I will look for a professionally produced effort, and the experience will hopefully enhance your performance as a report-writer in your jobs as well.
You can pick any of these books.
1. Apple (Book: Steve Jobs)
2. Google (Book: In the Plex)
3. Amazon (Book: The Everything Store)
4. Twitter (Book: Hatching Twitter)
5. Yahoo (Book: Marissa Mayera€)