Apply what you have read in Chapter Eight regarding colonialism and the expansion of capitalism in modern industrial societies to the article, "Marketers Pursue the Shallow Pocketed."
Is the information being discussed in this article another example of colonialism? Why or why not? Identify two potential positives and two negatives direct marketing of the poor has on people and their economies. What theory of development is most applicable to the expansion of global markets to poor, low income, and indigenous communities?