Assignment: The Evolution of E-Marketing Tools
Background
Marketing has been around since man first started selling things. It wasn't until the Industrial Age that science began to be applied to the art of marketing. Today marketing and e-marketing have become an imperative for today's businesses.
Assignment
In a 1000-1,500-word research paper, discuss the evolution of marketing and specifically e-marketing. Items to consider:
?What were the major developments, hurdles and milestones?.
?What technologies helped to shape early marketing? How did the pioneers learn to harness them?
?What e-marketing techniques are used to toady? How can their lineage be traced back to the beginning?
?What new technologies can you envision in the future?
You should provide at least three valid sources (not from the text).
Prepare your paper as a properly APA formatted Word document.
Grading
Your Assignment will be evaluated on the basis of identifying the the technologies and the supporting information that allowed you to reach your conclusions.
Submission
See the Syllabus section "Due Dates for Assignments & Exams" for due date information.