The ethical implications or orientations of the marketing


Write a one page description of a current marketing campaign that can be analyzed in terms of its positive and negative effects on social change. Explain the ethical implications or orientations of the marketing campaign (e.g., who is it attempting to appeal to and why; or what is it attempting to change and why). Explain how the marketing campaign relates to concepts and topics presented in the course to provide references to appropriate resources. Then, present a critique of the campaigns in terms of the marketing campaign’s positive and negative effects on social change.

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Marketing Management: The ethical implications or orientations of the marketing
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