1. The relationship of KFC and McDonald’s is an example of firms with high market commonalities. TRUE/FALSE
2. The essence of cost-leadership strategy is to defeat competition through radical product innovation. For example, Sony uses this strategy in the video market by offering technological advanced products. TRUE/FALSE
3. Lower level of diversification allows a company to focus on particularly products. This is why Apple cut off 70% of the product lines in 1997 and now Apple is an undiversified company and focuses only on a particular type of products. TRUE/FALSE