Deliverable length: 2 pages
You have just been named the director of casino operations on the cruise ship Manana. You are considering the current state of the casino's operations:
- The casino is the largest in the fleet by square feet.
- The casino has the most slot machines of any member of the casino fleet.
- The casino patrons love that the casino is open for 24 hours a day while at sea.
- The casino has been named Casino of the Year by a cruising trade publication.
However, all things are not good in the casino:
- Your director is complaining about the facility and labor costs needed to keep the casino running.
- Your captain is worried about the 24-hour service and how it affects the other guests on the cruise.
- Your food and beverage department service within the casino is not profitable, and you have had bad reviews on the Internet.
- Your guests do not like the small number of live card tables.
Create a competitive analysis on what is common in most cruise ship casinos, and support your answer by citing a Web page that you found describing other cruise ship casinos.
•A SWOT analysis should include the strengths, weaknesses, opportunities, and threats that the casino has to deal with on a daily basis. Please create a SWOT analysis based on the information you have just received.