The direct interactive pub lishing company is planning to


The Direct Interactive Pub lishing Company is planning to raise $200 million dollars in new capital. There are currently 50 million shares outstanding with an estimated market price of $60 each. The corporate officers are debating whether to use a rights oeringwith or without a standby underwriting) or have the issue fully underwritten. The company is currently listed on a regional exchange and plans to list on a national exchange after the security issue. List and explain two advantages/d (total of four) of each of the two issue methods.

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Financial Management: The direct interactive pub lishing company is planning to
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