How does Houweling Nurseries serve as a forward-looking example for other agricultural businesses? • Emerging environmental issues have created significant challenges for farm-ing. Although costly, what could the con-struction of more greenhouses like the Houwelings mean for today's farmers? For the agricultural industry as a whole?
The differentiation strategy of Zero S has its advantages. But what might be some of the disadvantages of being a "first mover" in this market?
How does Neal Saiki's role as inventor and innovator affect the company's busi-ness strategy? How might the company's strategy be different if its founder's main area of expertise was finance or adver- tising instead?