Discuss in a 200 - 300 max words:
1. The differences between the traditional media option and the new media option in terms of audience, reach, channel and content. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options.
2. Company of Choice is : Starbucks
3. Must have 2 citations and 2 references.