Kudler Fine Foods is a gourmet grocery store that has experienced significant growth and is now focused on expanding its services, improving the efficiency of its operations, and increasing the consumer purchase cycle. Use the Virtual Organization link on the page to access additional company information on Kudler Fine Foods. Using Kudler Food’s Marketing Overview as a guide, prepare a 1,000-1,400-word paper in which you justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics, and identify the areas where additional market research is needed. Also, analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics.
You should cite your papers using the APA format, BUT for all other elements, you need to adhere to the document “Requirements for Getting the Best Grade Possible” and the weekly assignment rubric which will be posted in The Course Materials Folder.
Remember, use strong details to open and close your presentations with. Grab our attention and make us want to learn more. Then make a strong summary (with details) of the key points.
Do not be afraid of using visuals – even on the title page. They help to explain, as well as, possibly entertain.