The debate over consumer sovereignty is nearly 70 years old, Marketing Management

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The debate over consumer sovereignty is nearly 70 years old

The debate over Consumer Sovereignty is nearly 70 years old. Are consumers truly "the captain of the ship" as Ludwig von Mises put it or are marketers and ad agencies clever manipulators who persuade the public to by products that they neither want nor need as John Kenneth Galbraith stated. Are you defending Mises' theory or Galbraith's theory?

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Marketing Management: The debate over consumer sovereignty is nearly 70 years old

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