The conventional New-Product Development Process- What are the steps here and what goes on where? Which do you feel creates the greatest challenges and why? While we are at it....New products can be everything from new-to- the-world products to minor revisions to existing lines...What are the possible gyrations here? Does one category succeed and/or fail the most and why? What category do most new products fit into and why? And...Finally...With this well thought out work on new product development...Is new product failure an issue? Why do new products fail?