The conflicting interests of users
We have seen above that every user group looks at a business from a different perspective and has its own individual interests. This means that there is always the risk that interests of one group would collide with those of another group. Conflict between user groups is most likely to take place over the way in which wealth of the business is generated or/and distributed. A good instance is the conflict that may arise between managers and owners of the business. Even though managers are appointed to act in the best interests of owners, there is always a danger that they won't do so.