Case- Lacoff v. Buena Vista Publishing, Inc., (2000) 705 NYS2d 183
A consumer class action suit was filed on behalf of all persons who purchased a book called "The Beardstown Ladies' Common-Sense Investment Guide." The complaint stated that the book violated the States' statute against deceptive advertising because it advances a claim that the Beardtown Ladies earned a "23.4% annual return" on investments using the investment methods described in the book. As the publisher, how would you defend this action.