Question:
Tasks - Each group is required to complete a business plan report of up to 1500 words.
1. Form a group of 4-6 students.
2. Drawing mainly on the techniques of the value proposition and value curve innovation, identify the following questions:
The company''s present value proposition
Plot the company''s value proposition on a value curve
3. Drawing on your understanding gained from section 2 above, and subsequent analysis and discussion, develop:
A new value proposition for the company ; apply the ERRC (eliminate, reduce, raise and create)
Plot the new value proposition on a value curve
An explanation of how this innovation would enhance the ''day in the life of the customer''
An overview of how this innovation could be delivered profitably
Note: assessment is based on evidence of the group''s application of the innovation techniques and tools explored in this subject.