Question - Rustic Interiors, an interior design company has experienced a drop in business do to an increase in interest rates and a corresponding slowdown in remodeling projects. To stimulate business, the company is considering exhibiting at the Middleton Home and Garden Expo. The exhibit will cost the company $15,000 for space. At the show, Rustic interiors will present a slide show on a laptop, pass out brochures that were printed previously (the company printed more than needed), and show its portfolio of previous jobs. The company estimates that revenue will increase by $40,000 over the next year as a result of the exhibit. For the previous year, profit was as follows:
Revenue $212,500
Less:
Design supplies $18,000
Salary of Samantha Spade (owner) 82,000
Salary of Kim Bridesdale (full-time employee) 56,000
Rent 19,000
Utilities 7,000
Depreciation of office equipment 4,000
Printing of advertising materials 800
Advertising in Middleton Journal 3,000
Travel expenses other than depreciation of autos 3,000
Depreciation of company cars 10,000 202,800
Net income $9,700
Question: Calculate the impact of the exhibit on company profit. Should the company exhibit at the home show?