1. The collusion of firms to address the changing demands of consumers is known as
commoditization.
mass customization.
industry revolution.
None of the above.
2. The decline in unit costs of a product or service that occurs as the absolute volume of production increases is known as
economies of scale.
mass customization.
specialization.
None of the above.
3. The increasing difficulty firms have distinguishing their products and services from those of their rivals is known as
outsourcing.
offshoring.
mass customization.
commoditization.
4. The process of disaggregation and reaggregation has resulted in an increased emphasis on partnerships.
True
False
5. The rate of technological change varies considerably across industries in different nations, but generally not in the same nation.
True
False
6. The systematic collection and analysis of information about relevant environmental trends is known as
industry analysis.
macroenvironmental analysis.
firm analysis.
None of the above.
7. The systematic collection and analysis of information about relevant environmental trends is known as
industry analysis.
macroenvironmental analysis.
environmental scanning.
None of the above.
8. The unconscious reference to one’s own cultural values as a standard of judgment is known as cultural discrimination.
True
False
9. The unconscious reference to one’s own cultural values as a standard of judgment is known as
the self-reference criterion.
cultural distinction.
cultural awareness.
cultural apathy.
10. The unconscious reference to one’s own cultural values as a standard of judgment is known as
global awareness.
cultural apathy.
cultural awareness.
None of the above.
11. Thomas Friedman’s bestseller, The World Is Flat, explains how mass customization has forever changed global business.
True
False
12. Thomas Friedman’s bestseller, The World Is Flat, explains how technological changes have leveled the playing field in nations like India and China.
True
False
13. Which of the following is not a strategic dimension of the Internet?
movement toward information symmetry
increased emphasis on speed
potential for cost reductions and cost shifting
None of the above.
14. Which of the following is not a strategic dimension of the Internet?
focus on interactivity
potential for cost reductions and cost shifting
movement toward information asymmetry
None of the above.
15. Which of the following is not a strategic dimension of the Internet?
focus on interactivity
guarantee of cost reductions
movement toward information asymmetry
None of the above.