The coca-cola company is worldly known its longevity has


Please response to the following paragraph and write (typed) about 150-200 word paragraph that you agree about it.

The Coca-Cola company is worldly known. Its longevity has been because of Porter’s strategy. The diversification of its soft drinks from Coke to Fanta to Sprite and Dasani water among its products have enabled them to have a competitive advantage in the soft drinks market. The product variety and affordability have kept new entrants from the market, given it power over its suppliers and customers from bargaining and warded off substitute products from other companies like Pepsi. Its recent African project of Coke studio Africa has established it as an unshakable competitor in the market.

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