Clothing Shack
The Clothing Shack is an online retailer of men's, women's, and children's clothing. The company has been in business for four years and makes a modest profit from its online sales. However, in an effort to compete successfully against online retailing heavy- weights, the Clothing Shack's marketing di- rector, Makaya O'Neil, has determined that the Clothing Shack's marketing information systems need improvement.
Ms. O'Neil feels that the Clothing Shack should begin sending out catalogs to its cus- tomers, keep better track of its customer's buying habits, perform target marketing, and provide a more personalized shopping expe- rience for its customers. Several months ago, Ms. O'Neil submitted a systems service request (SSR) to the Clothing Shack's steering committee. The committee unanimously approved this project. You were assigned to the project at that time and have since helped your project team successfully complete the project initiation and planning phase. Your team is now ready to move into the analysis phase and begin identifying requirements for the new system.
a. Whom would you interview? Why?
b. What requirements determination meth- ods are appropriate for this project?
c. Based on the answers provided for part b, which requirements determination meth- ods are appropriate for the individuals identified in part a?
d. Identify the requirements determination deliverables that will likely result from this project.