The client has a web site but has noticed that his competition has started to use apps for various applications. What are your thoughts on this topic for your client’s business? For this question I would like for you to “make the business case.” This can be a big investment depending on the business. Make the case for development of an app in terms of the purpose and how it will bring in revenue and profit to the business versus the cost. Show the revenue stream for the first and second year. Estimate the payback.