The class is Social Media Marketing and the textbook used is "Social Media Marketing" by Solomon, second edition. These are review questions for chapter 6.
1. What is social publishing? What kinds of content can be published socially?
2. Explain the difference between inbound and outbound marketing.
3. How can a site be optimized for search engines?
4. Why is it important to achieve a top three ranking in a list of search engine results?
5. What are the different types of tags that are used by search engine optimizers to influence search engine indexing?