1. The CIA World Factbook provides us with data that has been collected by several expert sources of global data. Use of the CIA World Factbook is an example of conducting:
a. secondary research
b. pre-research
c. primary research
d. decentering research
2. Many years ago, Nestle took their infant formula powder to Third World countries where there admittedly are infant deaths due to malnutrition. More recent research has found that the parents were frequently unfamiliar with how to measure, mix, and store the formula. Moreover, the directions were often printed in language that was too complicated to understand. The measurement issue is related to ______________, while the language misunderstandings are related to ______________.
a. consumer numeracy; consumer literacy
b. consumer education; knowledge of nutrition
c. consumer literacy; consumer numeracy
d. knowledge of metrics; lack of literacy
3. There are many ways to develop a questionnaire for use in multiple languages. One process actually develops the surveys side by side, writing one question at a time; first in the original language, and next in the other languages, making sure that the meaning for each is the same. This method is called ________________.
a. secondary translation
b. parallel translation
c. back translation
d. primary translation