The chapter on the realize value phase describes the steps


Realize Value Phase

The chapter on the Realize Value phase describes the steps that must be taken to ensure targeted business benefits are realized. While these steps are all listed in this chapter, they are meant to be carried out during the earlier phases. These will tie the revision to a focused effort on accomplishing the clear and justifiable goals set in the beginning of the project.

For this Discussion, research news articles and give an example in which a BPM project failed to provide the expected benefits due to skipping one or more of these steps.

  1. Describe the situation.
  2. Assess which of the steps listed in the chapter appear not to have been carried out properly.
  3. Were there clear metrics and justifiable goals in this project? Why were these goals not achieved?

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Marketing Management: The chapter on the realize value phase describes the steps
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