The CFO and want to determine whether or not the sales manager has a valid argument. After gathering and analyzing the data, you have come up with the following numbers:
Trade Show Cost: $25,000
Prospects per Show: 65
Cost to Data Enter: $5.00 per name
Average Sale: $8,750
COGS: 75%
Returns, Cancel, etc: 2%
Fulfillment Cost $250.00
Purchase Rate Cost of Contact
Initial Contact: 1% $10.00
2nd Contact: 1% $15.00
3rd Contact: 2% $7.50
4th Contact: 2% $5.00
5th Contact: 20% $6.00