The CEO of your firm has just announced that the organization is considering two diverse strategies to increase business: marketing healthcare services to the mature healthcare consumer, or marketing healthcare services to international consumers.
1) Read the following two articles:
Fell, D. (2002). Taking the U.S. health services overseas. Marketing Health Services, 22(2), 21-23. Click here to read the article.
Marsh, D. (2010). Marketing to the mature marketplace. Marketing Health Services, 30(1), 12-17. Click here to read the article.
2) Draft two separate marketing proposals for the organization. Each proposal should be based on a marketing strategy covered in the course.