1. The CEO has decided that your custom machine parts company needs a social media presence. It’s a small business and none of the existing staff, including yourself, has the time to generate lots of content frequently. The CEO asks you for a proposal for what can be accomplished with a $20,000 annual budget. Briefly, what do you present and why?
2. Your software consulting company, with offices in 3 major U.S. cities as well as London and Frankfurt, has budgeted $300,000 to grow its customer base via digital marketing/advertising. From among SEO, Search Advertising, Email and content marketing, what do you recommend and why?