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The case study outlines six specific strategies that the

Discussion: "Dr Pepper Snapple Group 2011: Fighting to Prosper in a Highly Competitive Market"

Please respond to the following:

• The case study outlines six specific strategies that the firm has chosen to support its strategic direction. Determine which strategy is most likely to benefit the firm. Explain your rationale.

• Briefly outline at least one other strategy the firm could take to support its strategic direction. Illustrate why this new strategy would be successful.

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