Case- Nambe Moves to the Cloud
1. When you visit an e-commerce site, you usually have no way of knowing if it is operated by the firm whose name is on the top or by an SaaS supplier on behalf of that firm. Does this inability bother you? If you could find out who operates the site, would you? As a consumer considering buying something, would you care?
2. The case gives reasons why Nambe selected SaaS, a cloud-based approach, for its c-commerce site What disadvantages does the cloud approach have?
Critical Thinking Questions
1. Nambe is careful not to promote its products too strongly on nambe.com, lest it damage its relationships with its primary sales channels. It could, instead, say "We'll sell as much as we can online, and if stores drop our products, so be it." What are the pros and cons of this alternate strategy?
2. While it is good for a CIO to have a background in marketing, as Nambe's Creecy does, do you think the benefits justify the compromise of having less education or experience in his or her own professional field? if you had to choose between two candidates who appear equally qualified in other respects, but one has a degree in IS while the other has a degree in marketing, which would you pick and why? If your answer depends on factors in that CIO's specific job, what are they, and how would they affect your preference?