The calculation for % response rate in direct marketing is:
___ a) audience targeted / # of responses
___ b) audience targeted * # of responses
___ c) # of responses / audience targeted
(audience targeted = names ordered, impressions, etc.)
You are projecting that your cost-per-click campaign will have 100,000 impressions, a click through rate of .05%, a cost-per-click of $1.00 and a conversion rate of 10%. The average order is $20. Compute the following:
Total orders _________
Cost per acquisition _________
Cost per click _________
ROI % _________
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