Fix 4 Less is a company for cellphone repair. The business offers variety of services such as refurbishing the screens, selling the parts online (amazon, eBay and bonanza), retail store for walk in customers and mobile repair services for those who don't have time to leave their homes or works. Business would like to add one more service which is selling the parts wholesale to other retail stores in the same market. After everything is settled business is planning to sell franchise nationwide.
What are some of the tools you can use to research your competitors? How important is it for your to differentiate your business from your competitors and how will you achieve this?