The Burn Right company sells outdoor grills and fireplaces. It decided to focus its marketing on the single market segment of tailgaters. This allowed Burn Right to dive in deep and analyze the wants and needs of tailgaters. They discovered tailgaters’ ideal product features included quick startup, consistent heat, indication when fuel is low, a cool-to-touch handle, and easy portability. This marketing segmentation strategy Burn Right took is known as a:
A) multisegment strategy
B) diffused strategy
C) concertration strategy