The break even index bei for a customer loyalty reward, Financial Management

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The break even index bei for a customer loyalty reward

Customer RFM BEI Customer RFM BEI

Mary 155 - 20 Liz 255 - 80

Susan 211 - 50 Kim 423 40

Jane 332 77 Beth 424 50

Rachel 521 100 Deb 343 - 18

Sarah 142 - 90 Barb 514 - 60

The above are a representative sample of un-weighted RFM scores for the past six months and the Break Even Index (BEI) for a customer loyalty reward mailing done to customers of the Hair-esy Salon.

A. Which customer(s) purchased most recently?

B. Which customer(s) visited most often?

C. Which customer(s) spent the most?

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