1. According to the opening case entitled "Ed Catmull and Pixar," Pixar is successful in part because of their ability to
a. invent its own technologies.
b. continually develop new production methods.
c. develop organizational innovations.
d. be more disciplines in its execution than its rivals.
e. all of the above
2. The Boston Consulting Group Matrix is based on:
a. generating profits for the Boston Consulting Group.
b. a business' growth rate and relative strength in the market.
c. a business' financial success and strength of reputation in the market.
d. long-term corporate planning.
e. evaluating competitiveness and resource allocation.