The bertz merchandising company uses a simulation approach


The Bertz Merchandising Company uses a simulation approach to judge investment projects. Three factors are employed: market demand, in units; price per unit minus cost per unit (on an after-tax basis); and investment required at time 0. These factors are felt to be independent of one another. In analyzing a new "fad" consumer product with a one-year product life, Bertz estimates the following probability distributions:

MARKET DEMAND

PRICE MINUS COST

PER UNIT(After-tax)

INVESTMENT REQUIRED

PROBABILITY

UNITS

PROBABILITY

DOLLARS

PROBABILITY

DOLLARS

0.15

26,000

0.30

$6.00

0.30

$160,000

0.20

27,000

0.40

6.50

0.40

165,000

0.30

28,000

0.30

7.00

0.30

170,000

0.20

29,000

1.00


1.00


0.15

30,000





1.00






a. Using a table of random numbers or some other random process, simulate 20 or more trials of these three factors, and compute the internal rate of return on this one-year investment for each trial.

b. Approximately, what is the most likely return? How risky is the project?

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