The beauty products targeted at older women are shot very


The beauty products targeted at older women are shot very differently than those using young women. The Oil of Olay shoots with so much light in the face that there are not shadows from the natural lines in the face. Everyone would look young if we were shot that way.

I like the dove ads with regular people with regular faces and bodies - THERE's truth in advertising!

Have you all ever fallen into this trap...where you purchased a product because the advertising spoke directly to one of your emotional or physical needs?

Please respond with at least 50 words.

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Dissertation: The beauty products targeted at older women are shot very
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