After reading the article " The Balanced Scorecard: Measure that drives performance" , answer the following questions:
1) Why do the companies need to measure their performances?
2) Why was the balanced scorecard introduced to managers as a strategic tool to measure performances?
3) Explain how the scorecard works?
4) Explain the four core perspective by your own words according to your understanding?
(And give example on this )
By applying the balanced scorecard grid, create your personal balanced scorecard. Identify your own four perspectives in studying this semester, your learning outcomes or outcomes, measurement of those outcomes and strategic action plans to achieve the outcomes.