A value curve plots multiple metrics that are important for your target customers (i.e. price, ease of use, speed, accuracy) with the low-high measures for competitors and yourself. By examining the existing and expected competitive offerings, you can analyze which metrics to modify in order to create a new value curve analysis. Virtual reality is still a very small market but that's not stopping many tech companies from investing lots of time and money to bring new VR tech to market. Since the market for the industry is small, there currently is not a need for mass production, which may save a lot of initial manufacturing cost in terms of capital intensity. Virtual reality is a new and emerging market, so the firm concentration is low because there are not that many competitors. The average firm size is also very small because there isn’t enough motivation due to the lack of research and development of virtual reality devices. Which factors can you raise above competitors and What new factors can you create?