The authors of our textbook emphasize four tasks essential for a company to become the globally dominant player within its industry:
People must ensure that their company leads the industry in identifying market opportunities worldwide and establishing the necessary presence in all key markets.
People must work relentlessly to convert global presence into global competitive advantage.
People must cultivate a global mindset
People must take full account of the rapid growth of emerging markets, especially China and India.
Respond to all of the following prompts:
In your opinion,
Which American company best illustrates these tasks and has been the most successful in becoming a globally dominant player?
Have any American companies tried and failed?
Which of the four tasks mentioned in the introduction to this discussion presents the greatest challenge for American companies?