The allocation of promotional dollars between
The allocation of promotional dollars between ‘pull’ (consumer promotions + media advertising) and ‘push’ varies drastically for many advertisers across countries. What are the factors behind these variations?
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the allocation of promotional dollars between lsquopullrsquo consumer promotions media advertising and lsquopushrsquo
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last year a manufacturer introduced a new product that was a huge success so the company made the decision to invest an
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