A) What is the most effective method to determine an appropriate marketing budget? What considerations would help to maximize that budget?
B) The advertising strategy of the business to business market has differences with the business to consumer market - each is unique. How do you think your strategy or process would change from a B2B market vs. a B2C market? Or, would it be the same?
C) In some markets experts, consultants, professionals, or simply market leaders could be influencers. These segments need to be treated differently. What strategies might be effective?