The absence of imc now is the equivalent of having, Project Management

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The absence of imc now is the equivalent of having

1. The absence of IMC now is the equivalent of having marketing myopia in the 1960s.' Explain why you either agree or disagree with this sentiment.

2. The marketing communications company has a vital role to play in the achievement of IMC on behalf of clients. Explain this role using examples of your choice.

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Project Management: The absence of imc now is the equivalent of having

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