1. The 1984 ad uses plot devices and imagery from George Orwell's famous novel, 1984. Big Brother, the villian of the book, is represented by IBM in the ad. In fact, at the time, IBM was often referred to as Big Blue. The powerful use of metaphor helps consumers to more easily accomplish what important psychological process?
a) learning
b) screening
c) habit formation
d) brand loyalty
e) motivation
2. The type of learning that takes place when children try and like Brightburst vitamins suggest that for kids, the decision to take a daily vitamin is a ____ one.
A) Screened
B) Cognitive
C) Rational Thinking
D) Low Involvement
E) High Involvement